Overview
Purpose
The purpose of this website is to provide information for our customers such as company history, the river, raft trips, guides, packages, gallery, rates, reservations, and contact information. It should also provide them with secure payment options for reservation. They can pay through various payment methods such as PayPal, Stripe, major debit and credit cards. Company history should provide information about when and how the company was established, the people behind, and the overall description of it. The website should provide information about the river, its history, its behavior, and its location. Pictures and videos of actual rafting must be found on the homepage to attract attention.
Audience
My target market is individuals ages 18 and older who are in good shape since this is a very dangerous activity. Injuries can be sustained from smashing, banging, brushing, and smacking up against rocks even while still in the raft. They must, therefore, sign a waiver dismissing us from any responsibilities should they lie about their health condition. These individuals should be earning above average pay since our rates are quite expensive. They should also be computer literate at some degree to be able to utilize my website to the fullest, especially the reservations page. They will be able to access my website via desktop, laptop, and mobile device for more convenience.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/b8dff3-1c0e00-6f7e77-e4d230-f05e39
| Primary | Secondary | Accent 1 |
|---|---|---|
| #b8dff3 | #f05e39 | #e4d230 |
Typography
Heading Font: Permanent Marker
My heading font is a blend of bold and smooth. It should suggest that rivers may be rough and smooth.
Paragraph Font: Roboto
The paragraph font looks formal and should create an impression that we are a trusted rafting company.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
